7 Unbreakable Rules for Building a Loyal Social Following

7 Unbreakable Rules for Building a Loyal Social Following

The importance of loyalty in social media marketing can’t be underestimated. It’s relatively easy to attract a bit of initial attention through the use of humorous, entertaining, surprising, or otherwise captivating content, but if you don’t hold your followers’ attention for the duration of your relationship, you’re bound to lose them.
Here are 7 Unbreakable Rules for Building a Loyal Social Following

The real secret to success is keeping your followers around for longer, giving them more opportunities to bring more people to your brand, more opportunities to engage directly with you, and of course, more opportunities to buy what you’re selling.

There are many strategies you can use to foster an environment that retains your followers, but there are seven unbreakable rules you must adhere to if you want to maximize your follower loyalty:

7 Unbreakable Rules for Building a Loyal Social Following

1. Differentiate Yourself.

The first crucial rule for building a loyal audience is differentiating yourself from the competition. No matter how big or how small you are, or what type of industry you’re in, you’re bound to have at least a handful of similar competitors on social media.

If you’re posting the same kind of things they are, or you’re using a similar voice or style, what’s to stop them from switching over?

If you want to keep your audience, you need to offer something that nobody else in your space offers, whether that’s a unique position, a unique series of content, or simply a stronger personality.
Social Media

2. Post New, but Consistent Material.

Every piece of content you circulate on your social channels should be new, yet consistent to your brand. If you line up all your posts, there shouldn’t be any that stand out as being uncharacteristic of your brand persona, and there shouldn’t be many duplicates.

It’s okay if a particular piece did well and you want to redistribute it for a bit of extra attention, but don’t ever let your followers go more than a day or two without something new to look at. Even if you can’t write up a new article every day, you can at least take a new picture or write a new update-style post.

3. Understand Your Platform.

Every social media platform is distinct, with a unique functionality and a unique type of demographic that uses it. For example, the average type of person who uses Pinterest is different than the average type of person who uses LinkedIn.

Even though there may be some overlap in terms of user preferences, you’ll need to customize your posting and interaction styles for each platform you use.

Otherwise, you could alienate a portion of your following, and that means lost followers. Get to know what your audience prefers to see on each specific platform, and cater your strategy for those desires.

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